CONCEPT
未央國際有限公司,創立於2013年9月,緣起於一種對優雅的生活美學態度的嚮往,現今高度科技與資訊爆炸的生活型態,一成不變的忙碌作息使我們逐漸失去自我,為了找回心靈的自由與自我的特色,將步調放慢,用心體會生活中的每一絲氣息,秉持著對美的堅持,同時重新思考我們的生活方式:慢活、環保、謙和、自我省思。將純真樸實的生活哲學與生活所需融入服裝設計之中,創造兼具美學與適度機能性的服飾。
設計師 Viga Wang 早於1998年創立「viga 」品牌,憑藉於精品通路行銷多年的經驗,於2013年創立viga wang ,並在市場通路拓展直營門市。對於時下快速流行及低價的行銷策略,viga wang更重視心靈的安定與沈靜的生活。運用多變的面料工藝,搭配立體剪裁的服裝輪廓與侘寂美學,樹立獨樹一格的品牌風格。
Founded in September 2013, Viga International Limited originated from a desire for an elegant aesthetic lifestyle. In today's highly technological and information-saturated society, our unchanging hectic routines gradually lead us away from ourselves. To rediscover the freedom of the soul and our unique characteristics, we slow down our pace, deeply appreciate every breath of life, and uphold a commitment to beauty while rethinking our way of living: slow living, environmental friendliness, humility, and self-reflection. We integrate the pure and simple philosophy of life with the necessities of life into clothing design, creating apparel that combines aesthetics with practical functionality.
Designer Viga Wang established the "viga" brand as early as 1998, leveraging years of experience in marketing through high-end channels. In 2013, Viga Wang founded Viga Wang, expanding into direct retail outlets in the market. Amidst today's rapidly changing trends and low-cost marketing strategies, Viga Wang places greater importance on inner peace and a serene lifestyle. By utilizing versatile fabric techniques, paired with three-dimensional clothing silhouettes and wabisabi aesthetics, we establish a unique brand style.